App Store Conversion Funnel ROI Calculator
Calculate ROI through the full App Store conversion funnel from impression to purchase
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Browse practical guides, comparisons, and field notes from Advertising on App Store.
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ASA Keyword Bid Simulator
Simulate estimated cost-per-tap, daily spend, and impression share at different Apple Search Ads bid levels for your target keywords.
Apple Search Ads TTR Benchmark Calculator
Compare your Apple Search Ads tap-through rate against category benchmarks and estimate how many additional installs you could gain by improving TTR.
Apple Search Ads Conversion Rate Benchmark Calculator
Compare your Apple Search Ads TTR and conversion rate against category benchmarks to identify underperforming campaigns and optimize spend.
App Campaign Revenue Scenario Calculator
Helps users calculate app campaign revenue scenario from their own inputs using simple arithmetic.
ASA Tap Cost Comparison Calculator
Helps users calculate asa tap cost comparison from their own inputs using simple arithmetic.
Apple Search Ads Cost-per-Tap Benchmarks by Category
Compare Apple Search Ads CPT benchmark ranges by app category, keyword intent, and market type before setting bids.
App Store Ad Spend Pacing Calculator
Calculate the daily Apple Search Ads budget you need to stay on pace after current spend, remaining budget, and days left in the month.
Apple Search Ads Cost Per Install Calculator
Calculate Apple Search Ads CPI from spend and installs. Includes steps, tradeoffs, common mistakes, and a clear next action for readers.
ASA Campaign Budget Split Calculator
Split an Apple Search Ads budget into controlled test allocations before brand, category, competitor, and discovery campaigns start fighting over the same dollars.
ASA vs Google Ads UAC Cost Calculator
Compare Apple Search Ads and Google UAC installs, acquisition cost, and budget split from real channel inputs before moving spend.
iOS App Growth Channel Selector
Pick the right growth channel for your iOS app based on stage, budget, install intent, and whether you need faster payback or broader awareness.
CPI to LTV Calculator
Compare cost per install against estimated customer lifetime value so Apple Search Ads budget decisions are tied to unit economics, not vibes.